PROBLEM 

Nearly half of millennials don’t own house plants because they don’t know how to take care of them or experience anxiety when they do try to keep a plant alive.

MY ROLES

Ideation, Concepting, 

Art Director, Director.

Andrea Dunn

Concepting, Production Director, Video Editor.

Planta

We remind you so they don't have to.

SOLUTION

Demonstrate in a relatable and comical way that the process of keeping plants alive doesn’t have to be a daunting task.